The call could not have come at a better time. I had just started out on my own as an attorney and was looking for clients. I hadn’t talked to the individual who called me for quite a few years, and I wondered what had made him think of me after that amount of time.
As I thought about how I met him, I reflected back to the apartment complex I lived in during law school. I had been out walking that day and saw that he was moving in. He was unloading a trailer by himself, and so I offered to help. It didn’t take long, but it did create a memory that allowed him to think of me when the opportunity arose.
As I continued to try and obtain clients for the law firm I was starting, I found that by reaching out to a person, group, or non-profit and offering to help them with something, they would repay it by referring others to me, especially when I didn’t ask for a referral or anything in return.